At 1st4Fitness , we believe that your prime is not a moment in the past—it’s a future possibility waiting to be unlocked. Our mission is to help you redefine what it means to be in your prime, no matter where you are in your journey. Whether you're 28, 55, or anywhere in between, we’re here to guide you toward a stronger, healthier, and more confident version of yourself.

Why "Redefine Your Prime"?

Empowerment at Any Age

We believe that age is not just a number—it’s an opportunity. Your prime isn’t behind you; it’s ahead of you, waiting to be discovered. Our programs are designed to meet you where you are and propel you toward your best self, no matter your starting point.

A Holistic Approach to Transformation

Transformation isn’t just about physical change. It’s about aligning your body, mind, and spirit to create a healthier, happier you. At 1st4Fitness, we focus on holistic wellness, combining personalized fitness coaching, mental well-being, and emotional support to help you achieve sustainable results.

Designed for the Driven Professional

We understand that time is precious, especially for busy professionals. That’s why our programs are designed to fit seamlessly into your lifestyle. Whether you’re a mid-level manager, entrepreneur, or working professional, we’re here to make health and fitness a sustainable part of your life.

A Commitment to Quality and Results

Located in the heart of Bicester, Oxfordshire, our facility is more than just a gym—it’s a transformation hub. We combine the latest in fitness and nutrition science with proven methodologies to deliver evidence-based programs that work. Our commitment to quality ensures that every client achieves meaningful, lasting results.

A Community of Growth and Support

When you join 1st4Fitness, you’re not just joining a gym—you’re becoming part of a community. A community that values wellness, accountability, and continuous growth. Our clients are not just customers; they’re partners in this journey of redefining what it means to be in your prime.

Our Transformation Mythology

The Call to Transformation

Every journey begins with a moment of realization—a call to transformation. For many of our clients, this moment comes when they feel stuck, whether it’s due to physical discomfort, a lack of energy, or the frustration of past failures. They yearn for change but don’t know where to start. That’s where we step in. At 1st4Fitness, we provide the clarity and direction needed to answer that call.

The Guide: Knowledgeable and Supportive Coaches

In every great transformation story, there’s a guide who helps the hero navigate their journey. Our coaches are that guide. They are not just fitness experts; they are mentors who understand the complexities of life after 35. They provide personalized fitness plans, wellness guidance, and mindset coaching, ensuring that every client feels supported and empowered. With their expertise, clients learn the “why” behind their actions, making their journey both effective and meaningful.

The Journey: Overcoming Challenges

The path to transformation is not without its challenges. Our clients often face obstacles like time constraints, self-doubt, and physical discomfort. But with our tailored approach, they learn to overcome these barriers. We provide the tools, accountability, and encouragement needed to stay consistent and motivated. Our supportive community becomes their tribe, offering encouragement and celebrating every milestone along the way.

The Transformation: Redefining Prime

The culmination of this journey is a profound transformation—not just in the body, but in the way our clients see themselves and their potential. They emerge stronger, more confident, and more resilient. They regain their mobility, energy, and zest for life. They redefine what it means to be in their prime, proving that age is not a barrier to achieving their best selves.

The Legacy: A Healthier, Happier Future

The transformation doesn’t end when the program does. Our clients leave with a newfound sense of purpose and a commitment to maintaining their health and well-being. They become ambassadors of their own success, inspiring others to embark on their own transformation journeys. At 1st4Fitness, we don’t just transform bodies—we transform lives.

Our Promise

"Redefine your prime" is more than a tagline; it’s a commitment from us to you. We promise to be there with you every step of the way, celebrating your victories, guiding you through challenges, and helping you set and achieve new goals. Together, we will redefine what your prime looks like, feels like, and means to you.

Our Mission

At 1st4Fitness , we’re driven by a simple yet profound understanding: "The principles are universal, the application is individual."

In a world cluttered with fad diets and fleeting fitness trends, our mission is clear. We strive to cut through the noise of misinformation, offering clarity and truth in the confusing world of fitness and nutrition.

We believe in empowering each individual on their unique journey toward their best self. By shedding light on the fundamental principles of nutrition and fitness, we guide our clients toward understanding the core elements of a healthy lifestyle. Then, with care and attention, we tailor these principles to fit the individual.

Our commitment is to provide personalised, evidence-based guidance

that surpasses temporary trends and offers lasting transformation. We are dedicated to helping our clients redefine their prime, not just in physical health but in an overall holistic sense of well-being. Through our expertise, we aim to make the journey toward health not just an attainable goal but an enjoyable and enlightening process.

Welcome to 1st4Fitness

Let’s redefine your prime, together.